About

Want just the facts?  <Download resume here>

Otherwise, let me tell you more about me.

I love good design and, even more, good design that has thoughtful strategy behind it. My background is in advertising and graphic design; I have always loved the creative and strategic sides of the advertising equation. I am also passionate about multicultural marketing, especially geared to the Hispanic market segment.

I was born and raised in El Salvador and decided to move to the U.S. for higher education. When I was 17, I packed my bags and moved to Colorado where I attended to the Art Institute of Colorado for a degree in graphic design. After a few years, I moved to Minnesota where I attended the Art Institute of Minnesota to earn a degree in advertising.

As for my work, I have experience working with the Hispanic and Anglo markets in different regions of the country. I have worked in print, digital, radio, in-store marketing, and more. I have also led teams in photo shoots, radio recording, and seasonal and advertising campaign creations. I am always working on strengthening my skills and helping others develop and grow.

Want to chat? Shoot an email to rsoriano@theredblender.com.

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