Amor a Primera Lista

This assignment was to create a multicultural/multilingual campaign  that would highlight Target’s low prices on beauty products. The agency did a great job; the concept is universal, clever and straight-forward. The level of  collaboration between teams and thoughtful creative strategy resulted in a very successful cross-cultural campaign. Also worth mentioning is how the cohesive media buy made this campaign a perfect example of solid Hispanic multichannel reach. My favorite part of the campaign? Hard to say. The bilingual print is seamless and beautiful, and the radio dialogue unexpected, light-hearted and fun.


<Listen – Elena’s Inheritance (Spanish)>      <Listen – Elena’s Inheritance (English)>

<Listen – Roberto’s Choice (Spanish)>     <Listen – Roberto’s Choice (English)>


Newspaper ad



Store receipts


Coupon Mailer