Hispanic Creative Overview

In 2011, I spent time writing a Hispanic creative overview. I absolutely loved working on this project because I got to set creative strategy for a fantastic brand. The information is vital to the business competitive advantage, so sadly that means it cannot share it. What I can tell you is that this document is packed with guidelines and lots of insights. It also contains points of view on how to better communicate with the Hispanic market segment in a meaningful way. The guide covers topics like:

  • An overview of the Hispanic guest
  • The brand voice
  • Translation, transcreation and original work
  • Workflow
  • Creative con chile
  • Cultural threading
  • Casting