Hispanic Radio for Halloween

Working on radio is always a blast – especially when I get to do it in Spanish. I transcreated  two English Halloween radio spots into a Spanish one for the Hispanic market. The main goal was to keep the same strategic message while giving it an authentic feel. From picking talent to directing the recording session, the project was a blast. I was surprised that the talent pool is of kids who speak Spanish without an accent is actually quite narrow. <Listen radio spot>


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