Village Surf Shoppe Concept

This exercise was all about giving an existing business a new brand look. I wanted to create something that was relevant to the audience while adding marine mysticism and nostalgia to the roots of surfing. My absolute favorite piece is the surfing tool. It has a Hex key to detach the surfboard fins and a wax comb. I checked into a patent for this item, but somebody already got one a couple of years ago.  

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